The New King of Content: Video Marketing

In case you hadn’t already noticed, video marketing is the new king of content. According to Forbes, when someone views information via video, they retain around 95% of it, versus only 10% when they’re reading! This is because 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 60,000X!! 

This is great news if you’re making use of Facebook Live, Facebook and Instagram Stories, YouTube, Snapchat, LinkedIn’s new video options, or hosting any video content natively on your website or other promotional channels. And if you haven’t… what are you waiting for?

Whether you’ve been leveraging the power of video fairly casually or not at all, if you’ve been thinking about doing a formal video shoot for your business and you’ve been hesitating…  this livestream is going to help you bite the bullet and make it happen!

In it I share, what I learned from my first video shoot. Click here to watch the replay now.

I also share some practical tips for being well prepared ahead of shoot day and finding the right videographer to make sure your authentic energy shines through.

(If you’re not part of the Definitely Definitely Tribe, you’ll need to request access to view this video successfully. It’s totally free to join, just click here.)

Don’t forget to leave your comments while you’re watching.

I want to know about your goals or experiences with regards to video content!


Want to learn the secrets to a life of greater ease and flow? 

Where creating what you desire just… happens?!

Definitely Definitely Flow starts July 14. 

I’ve carefully designed this program to help you get out of your head and into your SOUL, into FLOW and into a state of UNLEASHED CREATION. It’s time for you to start creating from a space of ease and intuition rather than “should” based thoughts and actions that make everything feel heavy and uninspiring, even if you’re super excited about what you’re doing.

When you’re in a state of flow, ease and intuition you can create MORE, FASTER and BETTER. This also means you can make more MONEY and IMPACT, and have more FREEDOM.

And if you’re not excited about what you’re doing currently – or not as excited as you know you could be – or in fact if you’re downright anxious as hell because this life feels so far from your dream life…

This is your opportunity to consciously detail, clarify and map out exactly what it is you want to create, and set about turning it into reality, with me by your side.I want you to live the life of your dreams and I know what it takes internally and externally to help you get there.

What does the Program include?

I’m going to be sharing some of the most profound tools and experiences that enabled me to break free of my corporate cube and to create the business of my dreams, the relationship of my dreams, the friendships and clients of my dreams and so much more.

The program includes a LIVE weekly group training every week on Saturday, and a second weekly group Q&A/interactive coaching call each week for four weeks plus 1:1 support THROUGHOUT.

Benefit from a blend of powerful hypnosis, meditation and coaching experiences combined with practical journalling exercises and other transformative assignments designed to catalyse the most groundbreaking month of your life!

Who is The Flow Program for? 

It’s for employees and entrepreneurs hungry for more freedom, flow and FUN! High performers for whom life and business still feels artificially constrained and they know intuitively this is not the way it’s meant to be. They know that they are meant for SO MUCH MORE!

An Intimate Experience, participation in this exclusive program is strictly capped to ensure everyone gets sufficient attention as everyone benefits from unlimited access to me during the experience for continuous support via my private client messaging system.

The program also includes either two or six (depending on whether you choose the general access or VIP upgrade option) private 1:1 coaching sessions with me where we will dive deeper into embodying the changes – internal and external – needed for you to create and experience the life you are truly destined for.

Plus we’ll work on busting any of the mindset blocks in the way, there and then, as well as looking at any strategy tweaks you need to make.

If this is speaking to you send me a message to find out how to be part of this amazing program.

Here’s what Carly, one of the participants from the last Flow Program had to say about it:

“Before the flow program, Jaimie and I were doing one on one sessions, which were tremendous and beyond helpful! I joined the flow program and at the time was working through who I was and what my next move in life was, what was my dream life? I didn’t feel energetically aligned. I felt like I was moseying through life. I had never done a group program, so I wasn’t sure what to expect, but knew Jaimie’s coaching style and trusted that the program would be nothing short of amazing! I didn’t realize the effect of community support would have such a profound effect on realizing what I wanted in life. Together we overcame challenges, celebrated our breakthroughs, and acknowledged each other’s success. With the training we had our weekly sessions, hypnosis, and two individual coaching sessions with Jaimie and the mixed approach is really what set this apart for me. I wasn’t isolated with my one on one, weekly sessions. Don’t get me wrong, I wouldn’t give up my sessions with Jaimie for the world (love her!), but in a month I realized my vision for my life and started understanding that my beliefs aren’t fixed. I’m more self expressed and everything seems to have fallen into place, I feel energetically aligned. I’m in love with my where my life is headed! And, an added benefit, I’ve rewatched a few of the trainings several times, and listened to the bonus recordings every night before I go to sleep. This program was the most influential part of my life thus far!”

Send me a message now if you know you need to be part of this extraordinary program as spots are limited.

And here’s a link that Forbes article, in case you’re a total nerd like me and want to swot up a bit more!

Questions Of Consequence

Questions Of Consequence

The art of being engaging is the art of asking compelling questions.

Learning this principle during coaching training changed the dynamic of every single one of my relationships almost instantaneously. I have been further inspired by books such as “A More Beautiful Question” by Warren Berger, as well as my interactions with friends, mentors and fellow coaches, both during my training and beyond.

Many say that the single most important skill of a coach isn’t telling people what to do, it’s asking them provocative questions that inspire them to dig deep and find the answer within. The same applies far beyond coaching.

Here are some questions to stop asking IMMEDIATELY. It doesn’t matter where you are or who you’re with. One of my visions is to play a role in this being taught in schools.

“So what do you do?”
“Where do you live?”
“Where did you go to school?”
“How do you like London/New York/[insert city you’re in]?”
“What did you have for lunch?”

Every time I hear someone asking one of these questions a small piece of my soul dies, and I redirect the conversation, as politely and quickly as possible to more fertile territory.

We’re not on this earth to have inane conversations, we’re here to inspire each other and to excel.

Here are some better questions, that will inspire far more interesting answers and deeper engagement. Ask any of these questions and you can almost see people’s neurons firing like crazy as they’re actually stimulated to dig deeper into their consciousness for a meaningful answer.

“WHY do you do what you do?”
“What’s exciting for you right now?”
“What’s your biggest lesson in life so far?”
“What did you learn from your trip to Outer Mongolia?”
“What was your favourite thing about bungee jumping off the Auckland Bridge[/insert other awesome activity you find out they’ve done]?”
“What gets you fired up?”
“What would you like to see be different in the world in 5 years?”

Questions like these will not only get your audience AND YOU more fired up, they’ll enjoy talking to you more, and they’ll want to come back for more. If you want to be magnetic in life and business, this is essential.

If you haven’t already, try it right now with someone nearby or on the phone. You’ll quickly get addicted to the results. Like anything, once you start treading the path you’ll find yourself walking it without even consciously thinking about it. But what you’ll always be conscious of is how much bigger and better the view is.

A Bugbear

a bugbear

When people admit they spent years doing something they hated, it grinds my gears. How can you expect your clients to have full confidence in you, to believe you’ve got winner DNA, if you didn’t stand by your convictions and leave a job you hated straight away? Leaving a job you love for something even greater – that’s courage.

What do you think?


Hello and thank you for visiting the digital home of Definitely Definitely! A place you can come for clarity, serenity, creative inspiration, and to find out more about working with me.

Are you a super motivated, yet overwhelmed type A? Forever rushing from one thing to the next, mentally and physically, in constant pursuit of the next challenge, the next opportunity, the next accomplishment, perfection even?! Thoughts racing, pulse racing, continually in a state of fight or flight? Wondering where the balance went between work and play?

I know how you’re feeling. I’m what I call a “recovering Type A”. Still highly motivated, but at my core, drastically more clear, serene and creative. And guess what, I actually get even MORE done. (And not just because I’m an entrepreneur now!). If you’d told me this back when I was running round like a blue arsed fly, stressing out about everything, obsessing over volume, I’d have laughed. But it’s my reality now, and I want to help it become yours too.

                                  THEN                                                                          NOW

Stress is EVERYWHERE. We can all sense it. On the tube/subway, at the checkout/till, in the office. Colleagues struggling to juggle mounting workloads, consumed with ticking off endless to do lists, seemingly trapped in a hamster wheel. According to 2016 figures, 64% of North American employees report high levels of stress, while in the UK, stress accounts for 37% of all work related ill health cases and 45% of all working days lost due to ill health.

With all this stress, our ability to see clearly and creatively is compromised and the risk of energetic and creative burnout is all too real. How can we keep showing up in our most compelling, inspiring energy and producing amazing ideas and projects if we’re frantic and frazzled?

I set up Definitely Definitely to help Type A executives and entrepreneurs like you go against the stressed out grain, and achieve new heights of clarity, serenity, creativity, and positive energy, so you can have an even more vibrant and sustainable impact in the world. I help people find their zen, their happy place, amidst the intensity of grand ambitions, competing priorities and a seriously stressed out world. I also help them refocus on quality (their Definitely Definitelys!) over quantity when it comes to prioritizing projects, and on birthing epic creative concepts and innovative solutions.

I lead both 1:1 coaching sessions and interactive group corporate workshops on topics including mindset, mindfulness, holistic health and wellbeing, conscious leadership, creative and entrepreneurial thinking and much more to help participants cultivate their Definitely Definitely lives and businesses from a place of abundant energy and unleashed creativity. I also run group and individual hypnotherapy sessions, and often find my clients benefit from a blend of hypnotherapy and coaching.

I help people say no, so they can say yes.

I help them find and sustain their most authentic and vibrant energy.

I help them focus on who they’re being – both as individuals and businesses – over what they’re doing.

These are just a few of the many subtle but intensely powerful mindset shifts I help people make.

And, whether you’re a business leader or an entrepreneur, because your – and your people’s – energy is your biggest (but not your only) asset, I also provide personal and professional brand expertise, helping you and your business articulate your story in the most authentic and emotionally compelling of ways so you can go from being an intellectual “nice to have” to heart-centered indispensable. It’s just a natural follow on from the energetic work I do with people and their teams.

Read more about my philosophy and testimonials from happy clients using the menu above.

Ready to rumble? Click the pink button to book a complimentary 60 minute, obligation free, pitch free call with me. You can also submit any burning questions or comments using the form below – I’ll get back to you personally within 48 hours.

At Definitely Definitely, our mission is simple. We exist to help type A executives and entrepreneurs with aggressive growth targets gain more clarity, serenity and creativity, so they can have an even greater and more sustainable impact in the world, and more fun along the way. We look forward to serving you!