What is Executive Coaching and How Does It Help?

Executive coaching helps leaders increase their effectiveness via a private, structured and proven process in which we uncover exactly what is working right now, and what needs to be tweaked or fundamentally overhauled.

It might be a single relationship (for example with a colleague, superior or subordinate), or an entire area of life (such as health and wellbeing, finances or leisure). We look at both what’s going on externally, and what’s taking place internally in the executive – what thoughts, feelings, emotions and beliefs are working and not working.

Then, through expert coaching, and with me specifically through my unique 360 Degree Coherence Method, we work on optimising each of these areas, one by one.

What’s different about the way I coach, compared to many executive coaches, is that I recognise that non-work areas (for example home, exercise, and family life) can have a profound effect on performance in business, so it’s important to look at these. I regularly get feedback from executives that they are getting much more out of coaching with me than they have from previous coaches in part for this reason.

It might seem counterintuitive to improve business performance by looking at an executive’s personal life, but they’re inextricably bound. It also means that then, when we’re discussing issues and opportunities in business, we’re coming at it from a much stronger and more unshakeable foundation. Leaders are capable of huge resilience, but they’re not robots!

One of the themes I’ve noticed with my executive coaching clients is that they often come to me struggling with burnout.

Now how do you know if you’re burnt out? When you’re extremely busy, it’s easy to be so focused on powering through your epically long to do list, that you actively ignore how you feeling, either physically or emotionally (or both).

But there are some signs you won’t be able to escape.

Mental fog is one of the first and most inescapable signs of burnout. If you find yourself reading the same page or email five times, and still having no idea what it said, it’s a key sign you’ve spent too long in fight or flight and it’s affecting your ability to think clearly. While society and technology has evolved dramatically over the last thousand years, our brains have actually evolved very little. And our primitive fight or flight response was designed thousands of years ago to enable us to spring into physical action in order to fight head on, or run away from a predator like a hungry tiger or a rival tribe.

In such moments, our primitive systems class intellectual ability as secondary to peak physical performance. Our bodies don’t differentiate between a stressor that requires physical exercise and one that requires mental exertion. So when we get very stressed by anything, our fight or flight response is triggered and we get a build up of cortisol (the hormone designed to help us flee, and fast!). Without the relevant physical release (running away, or fighting), the cortisol remains in our system, and the more it builds up, the more stressed we become, which gradually leads to mental fog, unexplained weight gain around the middle, irritability, exhaustion, reduced immunity and other symptoms. We are simply not designed to be stressed for prolonged and continuous periods.

I experienced burnout myself six years ago. I went to my GP complaining of mental fogginess that had begun impeding my work, and exhaustion that never seemed to abate. He referred me for a brain scan as he was concerned I might have a tumour. The brain scan came back fine, but my symptoms matched those of severe burnout. It was a huge wake up call, and I went on to seek various solutions until my acuity returned.

Many of the clients I work with now come to me suffering from burnout, even if they haven’t realised it yet and they think they’re coming to me for a different reason. But they usually know something’s not right and they’re not as sharp as they’re used to, even if nobody else has noticed it yet and their primary concern is elsewhere!

Stay tuned for other common signs of burnout which I’ll be sharing soon.

In the meantime, if you think you might be experiencing burnout, send me a message to arrange a complimentary consultation and find out how I can help you further.


Global Success Coach for Visionary Executives & Entrepreneurs


The New King of Content: Video Marketing

In case you hadn’t already noticed, video marketing is the new king of content. According to Forbes, when someone views information via video, they retain around 95% of it, versus only 10% when they’re reading! This is because 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 60,000X!! 

This is great news if you’re making use of Facebook Live, Facebook and Instagram Stories, YouTube, Snapchat, LinkedIn’s new video options, or hosting any video content natively on your website or other promotional channels. And if you haven’t… what are you waiting for?

Whether you’ve been leveraging the power of video fairly casually or not at all, if you’ve been thinking about doing a formal video shoot for your business and you’ve been hesitating…  this livestream is going to help you bite the bullet and make it happen!

In it I share, what I learned from my first video shoot. Click here to watch the replay now.

I also share some practical tips for being well prepared ahead of shoot day and finding the right videographer to make sure your authentic energy shines through.

(If you’re not part of the Definitely Definitely Tribe, you’ll need to request access to view this video successfully. It’s totally free to join, just click here.)

Don’t forget to leave your comments while you’re watching.

I want to know about your goals or experiences with regards to video content!


Want to learn the secrets to a life of greater ease and flow? 

Where creating what you desire just… happens?!

Definitely Definitely Flow starts July 14. 

I’ve carefully designed this program to help you get out of your head and into your SOUL, into FLOW and into a state of UNLEASHED CREATION. It’s time for you to start creating from a space of ease and intuition rather than “should” based thoughts and actions that make everything feel heavy and uninspiring, even if you’re super excited about what you’re doing.

When you’re in a state of flow, ease and intuition you can create MORE, FASTER and BETTER. This also means you can make more MONEY and IMPACT, and have more FREEDOM.

And if you’re not excited about what you’re doing currently – or not as excited as you know you could be – or in fact if you’re downright anxious as hell because this life feels so far from your dream life…

This is your opportunity to consciously detail, clarify and map out exactly what it is you want to create, and set about turning it into reality, with me by your side.I want you to live the life of your dreams and I know what it takes internally and externally to help you get there.

What does the Program include?

I’m going to be sharing some of the most profound tools and experiences that enabled me to break free of my corporate cube and to create the business of my dreams, the relationship of my dreams, the friendships and clients of my dreams and so much more.

The program includes a LIVE weekly group training every week on Saturday, and a second weekly group Q&A/interactive coaching call each week for four weeks plus 1:1 support THROUGHOUT.

Benefit from a blend of powerful hypnosis, meditation and coaching experiences combined with practical journalling exercises and other transformative assignments designed to catalyse the most groundbreaking month of your life!

Who is The Flow Program for? 

It’s for employees and entrepreneurs hungry for more freedom, flow and FUN! High performers for whom life and business still feels artificially constrained and they know intuitively this is not the way it’s meant to be. They know that they are meant for SO MUCH MORE!

An Intimate Experience, participation in this exclusive program is strictly capped to ensure everyone gets sufficient attention as everyone benefits from unlimited access to me during the experience for continuous support via my private client messaging system.

The program also includes either two or six (depending on whether you choose the general access or VIP upgrade option) private 1:1 coaching sessions with me where we will dive deeper into embodying the changes – internal and external – needed for you to create and experience the life you are truly destined for.

Plus we’ll work on busting any of the mindset blocks in the way, there and then, as well as looking at any strategy tweaks you need to make.

If this is speaking to you send me a message to find out how to be part of this amazing program.

Here’s what Carly, one of the participants from the last Flow Program had to say about it:

“Before the flow program, Jaimie and I were doing one on one sessions, which were tremendous and beyond helpful! I joined the flow program and at the time was working through who I was and what my next move in life was, what was my dream life? I didn’t feel energetically aligned. I felt like I was moseying through life. I had never done a group program, so I wasn’t sure what to expect, but knew Jaimie’s coaching style and trusted that the program would be nothing short of amazing! I didn’t realize the effect of community support would have such a profound effect on realizing what I wanted in life. Together we overcame challenges, celebrated our breakthroughs, and acknowledged each other’s success. With the training we had our weekly sessions, hypnosis, and two individual coaching sessions with Jaimie and the mixed approach is really what set this apart for me. I wasn’t isolated with my one on one, weekly sessions. Don’t get me wrong, I wouldn’t give up my sessions with Jaimie for the world (love her!), but in a month I realized my vision for my life and started understanding that my beliefs aren’t fixed. I’m more self expressed and everything seems to have fallen into place, I feel energetically aligned. I’m in love with my where my life is headed! And, an added benefit, I’ve rewatched a few of the trainings several times, and listened to the bonus recordings every night before I go to sleep. This program was the most influential part of my life thus far!”

Send me a message now if you know you need to be part of this extraordinary program as spots are limited.

And here’s a link that Forbes article, in case you’re a total nerd like me and want to swot up a bit more!

It’s Time To Stop Pretending

Do you know the feeling, when you almost can’t breathe?

Your mind is racing, your heart is racing, your muscles are tense and your throat is tight.

It’s like someone or something – perhaps even life in fact – is choking you.

Slowly but ever so surely.

Someone who cares sees the alarm in your eyes, and asks if you’re ok. You say you’re fine, even though you’re not. And you keep on trucking.

Ploughing through a life that looks good, great even, on the outside, but on the inside feels like a glorified prison.

You are constantly doing things because you think you “should”, because others, or what you think is your own voice, but you know really isn’t, SAYS you should.

And there is a feeling of constant guilt, because you can never fully please everyone, let alone yourself!

You feel the pull of what your soul really wants, then promptly ignore it, push it away, push it down, sticking to your rational pre-conceived plans and ideas. The “shoulds”.

Then it comes back up again. You push it down again.

Maybe with food, with work, with distraction information/media, shopping, sex, super intense workouts, whatever is available in the moment.

And the hollowness only deepens. You wonder if anyone else can see it, if they’ve noticed the change in you.

Or if it’s only you who feels it following you around, like an inescapable shadow.

The truth is, the anxiety, the hollowness, it’s all a gift.

It’s a calling, telling you to wake the up, stop f***ing around, pretending, and do what you’re really here to do.

To step into your power and your full potential.


It’s time to get out of your head and into flow.

It’s time to step into your power.

And not the kind of power that just looks good on paper, but the kind that FEELS LIKE MAGIC.

That ignites and engages every cell in your body and every facet of your soul.

Imagine being able to make ALL your decisions and choices based not on what you think you should do, or chose yesterday, or what looks good on paper, but what you actually crave and deeply desire.

And pssst… want to know the paradox? You’ll end up looking better on paper too. Ha!

There is SO much FIRE and wisdom and flow inside you that you’re not currently accessing or receiving, because you’ve spent far too long now saying f*** you to it.

If someone kept knocking at your door and you kept saying f*** you, do you think they would keep coming back?


Here are some of the messages you might have been hearing but doing your best to pretend not to (or straight up saying f*** you to):





















And then when you refuse to listen, after not very long:

* Your body hurts

* You feel heavy

* You feel anxious

* You feel uninspired

* You feel inexplicably tired, even if you’ve had loads of sleep

* That amazing sparkle in your eyes dims and you find yourself looking at the floor more instead of the sky – literally and metaphorically – and feeling less optimistic

* You get sick often, and over time chronic illnesses may emerge (visible or invisible)

* You find yourself snapping at people and perhaps even getting downright angry and resentful

* Your creativity appears to have died, and your amazing ideas stop flowing

* You start to droop like a sad dehydrated flower, both physically and spiritually

* The magic of flow eludes you

* You wonder if THIS I really it? If this is all there is?

How do I know? Because for years this was my life, even when it didn’t appear so on the outside.

I too ignored the nudges. Over, and over, and over, and over.

Until I didn’t.

I decided enough was enough, and I began to tune in and step into flow…

More, and more, and more, until I got my Definitely Definitely life. In all areas.

And I know what it takes to get you there too. And what’s available to you on the other side.

Here’s what is available to you when you get into Flow:

* Your body feels amazing all the time, the kind of amazing you used to only feel on holiday

* You eat from the soul and eat only things that make you feel amazing, including entirely random things at times just because your soul said so

* You stop craving anything that doesn’t deeply nourish you: food, experiences, people, environments, anything

* You have more energy than you’ve ever had in your life!

* You magnetise your soulmate people, all over the place, including in the most unexpected and mundane of places, they just keep appearing

* You effortlessly repel people who are not a fit for you and healthy boundaries become SO easy and guilt-free for you

* You get huge and powerful hits of inspiration, flow, creativity and freedom

* You are able to create the situations, experiences and results you REALLY WANT TO CREATE, and 10X faster than ever

* You are an epically inspiring leader, even when you’re not trying or think you’re just chilling

* You stop having to force things or to try so hard to get any given result

* You make more money, and have way more fun doing so

* You feel free in a way you’ve never felt before, like you’ve spent all of your life prior in a prison and now you’re dancing through the meadows like a newly liberated lamb that’s just found its footing

* You are inspired, ignited and UNLEASHED

* You get the life OF YOUR DREAMS

Are you ready for the life of your dreams?

My Definitely Definitely Flow program kicks off July 14th and is for you if you’re yearning for FREEDOM, FLOW AND IMPACT LIKE NEVER BEFORE.

Work with me personally for 4 weeks to harness your power, liberate yourself from the confines of what you think you “should” do, release anxiety, and start creating what your body and soul are truly hungry for, guilt free.

Start jumping out of bed in the morning and feeling fully ignited and on fire, for possibly the first time ever.

It’s what you’re here for and it’s what’s been calling to you all this time.

Message me for details and to learn how to get in.

Spots are limited as you get private client access to me throughout, so message me quickly!

Monetising Your Magic

You have a special magic unlike anyone else’s. A unique way of being, a unique blend of knowledge, skills, experience and character that not a single other person on earth has.

There are people who might hear a similar message to yours or see a product or service like yours offered by someone else, but it won’t resonate with them, simply because that person isn’t you.

THE WORLD NEEDS YOU to share your magic and your creations. The universe wants you to turn your magic into products and/or services that you provide to other people in exchange for energy (money).

I see so many people not monetising their magic or not monetising it to the extent they could, because of old inherited beliefs and stories about money.

Money is just energy. And energy is beautiful. Therefore money is beautiful. You give a beautiful thing (your gifts, in whatever form you choose to deliver them in), and you receive a beautiful thing in return. It’s so simple and glorious.

It is not evil or bad to monetise your magic. It is beautiful and the natural way of things. It is what the universe has intended for you all along. You are here for a special purpose, and you’re here to monetise it.

And if you don’t know what your special thing is yet. That’s ok too. But it doesn’t mean you don’t have one!

Whether you’re not sure or you are (but you enjoy considering new possibilities regardless)…

Here are some powerful questions to consider:

– What’s the thing you love so much you do it without even thinking and it (at this point at least) comes so easily and naturally to you?

– What’s the thing you are ridiculously and obsessively nerdy about and time disappears when you’re doing it or learning about it?

– What’s the thing you do for fun and for friends for free without even thinking that it could be an actual business or product?

– And if you were to actually sell it, what could that product be called and how might you package and price it and for whom?

To discuss how I can help you monetise your magic most effectively, book a complimentary call with me at www.definitelydefinitely.com

The Darkness Behind The Scenes

This article is about the darkness behind the scenes of success, that hardly anybody talks about. It is inspired by the sad suicide of Kate Spade yesterday.


It’s easy to assume that when someone has a life that looks shiny and beautiful on the outside… One where certain external and objective measures of success have been met. That they surely, SURELY they will be happy on the outside.

And that if they are not, they are surely a tragically ungrateful or broken anomaly.

This is one of the most flawed and pervasive assumptions in existence.

We apply it to others, and so too to ourselves in moments of weakness. When I have X, then I’ll feel amazing. That person has X, so they must be feeling amazing. Or, I have X, so I have to feel amazing every day! Or even, I had X, and now I don’t have X, so how can I possibly feel amazing?!

This is so far from the truth.

In reality, I’ve noticed a few things about human beings, in particular high and super-high achievers, that are relevant here.

One, is that the higher one rises, the higher the stakes are, the higher the standards, the bigger the decisions, the smaller the margin for error, and the more likely one becomes to experience inner turmoil that are often bound to these concerns. The turmoil is not a necessity or an inevitability, but it is a very real risk. And without established outlets, such as nourishing routines and rituals to balance the body and mind, and a dedicated, trusted confidant who one can confide in with no fear of judgment or recrimination – this pressure can build and build to the point of self-destruction.

The second, is that life consists of multiple areas and facets. And, you guessed it, some sense of balance is integral to happiness. Some areas and facets are not visible externally, in particular the areas of mindset, beliefs, creative fulfilment and the intricacies of personal relationships. And when these are out of whack, it doesn’t matter how great the other areas are. One can feel utterly hopeless and lost. I have had CEOs of major global corporations crying down the phone to me because there are beliefs or areas behind the scenes that aren’t working that no one else close to them has any idea about. But *they* have been feeling the pain daily. The heaviness, the darkness and the artificial – yet palpable – sense of constraint.

Thirdly, I’ve also noticed that not all – but many – high achievers seek – originally at least – to achieve in order to feel good about themselves or to obtain approval from caregivers they didn’t feel approved of by. They feel a fundamental “not enoughness” and it is a huge component to their extraordinary drive to do and be more. This pattern of achieving is both addictive, and never, ever satisfied. It’s no secret that many super achievers come from challenging backgrounds where they sought both to transcend their original circumstances and also validation in the absence of it being present during their childhood.

Challenging backgrounds can be financial, emotional, physical, sexual, you never know what has gone on behind the scenes of a person’s youth. But when drive comes from this place, one can then of course go on to achieve huge amounts, but if the underlying feeling of invalidation is not rectified, cycles of crippling self doubt will continue to pervade. From this place, you might have a bad day, month or year, or one or two areas of life may be out of whack, and in your eyes, you become worthless. I’ve worked with many exceptional achievers who under the surface have crippling self doubt and insecurity to cure these kind of cycles.

Furthermore, the same high standards that drive super-achieving are the same high standards that, can – left unchecked – make us unrelenting with ourselves and others, such that nothing is ever fully good enough. Like an inner hungry, angry lion that can never be satiated and yet continues to hunt for more and more and more prey, wreaking destruction and chaos along the way.

Wherever one’s concerns are coming from, however deep and unavoidable they may feel, they can be mitigated. The importance of nurturing our psychological and spiritual selves, and having confidants to rely on cannot be emphasised enough. I know for myself, without my partner, my coaches and advisors, I would not feel the sense of steadiness or serenity I do amidst the entrepreneurial rollercoaster and all that I’m up to.

The darkness behind the scenes is actually the number one reason I started Definitely Definitely, to help people have an internal experience of life that matches the outsides – and so to, to have outsides that don’t just look great but are exactly what THEY desire and yearn for. And not just what they desired last year, last month, or last decade, in a totally different space and time, from ego or fear, or any other form of projection, but what they authentically desire now, on a deep soul level. It has expanded to so much more, but this remains – and will continue to remain – my number one priority with any work that we do.

If you’d like to have a chat about your goals and what coaching can do for you, book a call in my calendar here.

What I Notice About Overwhelm

Many people like to say that overwhelm is a result of doing too many things, ALL of the things even, and never stopping for a breath.

But I’ve noticed something altogether different.

I’ve noticed it’s not actually about the quantity of things you’re doing at all. Sure, doing a million things lacks selectiveness which is essential to a live of thrival. But fundamentally I’ve noticed that it’s never about doing a million things. A number of things only start to feel like a million things, when we’re doing the wrong things. Things that aren’t Definitely Definitelys.

Overwhelm comes up simply when situations start to amass where we haven’t actually listened to what our soul wants to do, but instead we’ve gone along with what we said we’d do or think we should do, or with what the loudest shouting person says they need us to do.

Every time you feel something, good or bad, and you ignore it, and take the opposite action, pushing your feelings down, rejecting them, your soul wails. Weakens. Dims its sparkle. Often silently, for a while. Until suddenly it’s yelling. At the smallest thing. At people you love. And then you’re being who you sure as hell don’t want to be, eating what you don’t really want to eat, taking misaligned actions all over the place, and wondering what happened to the real you? Where did the real you go?

And the more situations where you haven’t expressed yourself or acted in alignment in a given day, week, month, or year, the more the bank of evidence that you do not actually honour or fully respect your feelings or desires, and the more the overwhelm you will feel – in direct correlation – and the more out of alignment your actions will continue to be.

Until that is, you choose to wake up – fully – and decide enough is enough. That you are worthy of a life filled to the brim with Definitely Definitelys, and nothing but them.

And when you do, sure enough after a while, you find yourself in a life when you’re doing only things that you WANT to be doing, only the things that feel aligned. And it really doesn’t matter how much you’re doing. You can be busier than ever, but feeling zero overwhelm. In pure flow. Actually feeling and noticing that the more you do, the more ignited you feel, because every single thing is a hell yes and feeds you, creating a positive feedback loop.

Expressing – and then taking aligned action – on your truth is the number one most essential adjustment to eliminating overwhelm. Saying yes to what you really want to say yes to, and saying no to what you really want to say no to.

If it’s still fairly new to you, as it was to me four years ago, I recommend starting with writing. In the morning, write out what you’re feeling and what you really want to create. Write out anything you feel worried about or that doesn’t feel in alignment (anything that isn’t a Definitely Definitely). Anything that in an ideal world, you wouldn’t be doing anymore.

You won’t necessarily be able to cut out all the the things you want to immediately, it can take time, but even just letting yourself feel what you feel will start to provide a healing release that will shift your energy enormously, and enable you to put the building blocks in place to move away from anything you want to. Which, by the way, can happen faster than you can possibly imagine right now.

Then, practice expressing yourself about both everything you’re delighted about and everything that doesn’t work for you during the day – and in the moment. (Or for older issues that are not yet resolved, ASAP.) This is a muscle that gets stronger and stronger the more you use it.

Then in the evening, reflect again on what worked and didn’t work, what you’d do differently and say yes or no to if you were to start the day again, and start again tomorrow!

P.S. I’m kicking off something I’ve been thinking about for a while that feels sooooooo good (a total Definitely Definitely): a magical in-person mastermind for founders in London to get together every month for amazing food, accountability, problem solving and co-creating. Send me a direct message me if this is speaking to you.